Over the past year or so I’ve been giving talks about the measurement-simulation synergy we at EEsof have leveraged for our customers from here inside of Agilent. It always seemed odd to me that we were the only EDA company inside a measurement company. Measurement and simulation complement each other so well: measurement validates the baseline simulation at the measurement points, and simulation let’s you interpolate between conveniently accessible points (such as an SMA connector) to inaccessible points (the ball of a soldered down BGA, for example).
What’s more, simulation let’s you extrapolate beyond the measured physical prototype to “virtual prototypes” that haven’t been built yet. You can do the “What if…?” design space exploration in the simulator without the time and expense of building hundred or thousands of prototypes.
This approach was validated today when Agilent’s competitor National Instruments acquired EEsof’s competitor Applied Wave Research (AWR) in an attempt to replicate the synergy we’ve been building here for years. Of course, no acquisition pays off immediately, and about two thirds don’t pan out at all. (See also Daniel Payne’s giant list of EDA mergers and acquistions at SemiWiki)
So, if you are an NI or AWR customer, don’t wait, come talk to Agilent about getting the benefits of these capabilities now!
What do you think? Please leave a comment!
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