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Electronic Measurement Division of Agilent Will Be Named Keysight Technologies

Posted January 7th, 2014 · 9 Comments · Notice


By Colin Warwick

I’m very excited that later this year Agilent EEsof EDA will be part of the new spin out from Agilent, recently named Keysight Technologies. I’m guessing our division will keep the EEsof subbrand in some form and go by something like Keysight EEsof EDA.

Video clip about our heritage

Here’s the press release and an excerpt from the letter Ron Nersesian (Executive Vice President, Agilent and President and Chief Executive Officer, Keysight Technologies) sent to our customers today:


As the New Year begins, I’d like to share with you a new beginning of our own. You may have heard that on September 19, 2013, Agilent Technologies announced plans to separate into two publicly traded companies: one in life sciences, diagnostics and applied markets, and the other in electronic measurement.

As President and Chief Executive Officer of the new electronic measurement company, I’m delighted to tell you that with the New Year we have unveiled our new name: Keysight Technologies! While we continue to operate as Agilent for the time being, we hope you will come to recognize and associate our new name with the same product leadership, quality, and support you have come to expect from us.

What Keysight means.

Keysight is built from two English words: key, meaning indispensable or essential, a means of access; and insight, meaning the power of seeing, having vision and perception. The name connotes seeing what others cannot, having the critical or key insight to understand and unlock the changing technology landscape.

The name Keysight reflects our rich heritage—a direct line from both Hewlett-Packard’s standards of integrity and innovation and Agilent’s premier measurement business. We believe our new name captures the spirit of our organization and the DNA of our employees—innovative, insightful and forward-looking.

Keysight is built on ‘firsts’ dating back to the birth of HP and Silicon Valley 75 years ago this year, and as a new company we are committed to bringing you a new generation of firsts – unlocking insights for you so you can in turn bring a new generation of technologies into the world.

Next steps.

We are excited about this announcement and remain focused on you. At this point, we continue to be part of Agilent Technologies. Our same Agilent team will work with you and the same service, support, and product purchasing processes remain in place. We expect to begin conducting business under the new name on August 1, 2014 in most countries and will provide you updates through the transition. In the meantime, we have created a provisional website at where you can learn more.

We value the strong relationship we have with you, and are committed to a smooth transition. We look forward to our continued partnership in this New Year and for many more to come. Have a happy and prosperous new year.


9 Comments so far ↓

  • Jonathan Levine

    Worst name for a test equipment company yet: Keysight.

    Second-worst: Agilent.

  • Colin Warwick

    Hi Jonathan, Sorry you don’t like the names. What is it that you don’t like about them? Both seem pretty good to me.

    — Colin

  • Richard P.

    If there is so much rich tradition worth preserving then why is the company still not called HP? Wasn’t electronic measurement at the core of HP for decades?
    Going back in time, I think it was a mistake not to keep it when the company went “Agilent”. It’s computing where people are more keen to chase the next shiny thing and embrace a new brand.
    The measurement industry is much more conservative and I think a significant part of the herritage was thrown away with the name change.
    Electronics measurement is where reputation is a big factor and much of it is tied up with the name. Why go through the pain of rebuilding it?
    Keysight? Will the new logo be an eye peering through a keyhole? 😮

    • Colin Warwick

      Thanks for your comments. The decision about pairing up the computer company with the HP name and not “the real HP” was before my time so I can’t comment. One thing for sure is that that ship has long sailed.

      I think reputation is more tightly linked with quality of the products rather that the name itself.

      The logo is the red waveform in the graphic above.

      Best regards,
      — Colin

  • Rick

    I have nothing against the new name but – why?
    The Agilent brand is well known for test equipment – why drop that? Now you could also be some new el cheapo brand that no one has heard of before. I would not know about that name change if I had not seen the news and I would maybe not even look at a product branded “Keysight”…

    • Colin Warwick

      Rick, Good point. It’s not a new name just for the sake of a new name. The company is splitting into two separate companies (life sciences and measurement) so one or other of the parts needed a new name. It was decided that the Agilent brand should go with life sciences and that measurement should get the new name.

      I expect it will become more familiar over the coming months leading up to the spin out planned for November.

      Hope this helps,

      — Colin

  • Rick

    > two separate companies
    > (life sciences and measurement)

    Easy solution:
    Agilent Life Science
    Agilent Technologies

    Ah well, we will just have to live with yet another name for HP Test Equipment 😉

    Keep up the good work!

    • Colin Warwick

      Hi Rick,

      Thanks! I know other companies (Varian, Tyco,…) have shared a brand after a divesture. It has its pros and cons… In our case we decided to go this route… Onwards!

      Best regards,

      — Colin

  • Dr. Phil Wakeman

    I think these name changes are very popular with accountants and other such non engineering and technical people. We have seen lots of them particularly around year 2000
    HP…. Aglient
    Motorola… Freescale and ON Semi
    Siemens…. Infineon
    Philips… NXP
    plus a few others I have missed.
    BUT we also have some companies who decide to keep their names and I believe are stronger for it…
    Texas Instruments and Tektronix, for example.
    So good luck to KeySight and may their products be as good as their HP and Agilent parents

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